Insights
Notes from the sweetspot.
Articles on performance marketing, SEO, paid advertising and AI — written by people who do the work.
When Google's AI Works Against You
The six most common mistakes companies make with AI in their Google Ads campaigns — and what to ask your agency about each one.
Rob — SweetSpot
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LinkedIn Carousel Ads: Good-Looking, But Are They Worth the Cost?
Carousel Ads look great — but a hidden multi-click cost trap quietly drains budgets. Here's when they work, when they don't, and the formats winning in 2026.
Rob — SweetSpot
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Relevance Over Recency: Why LinkedIn Is Showing You Older Posts
LinkedIn's algorithm now weighs relevance as heavily as recency — meaning quality posts can resurface in feeds weeks later. Here's what changed and how to use it.
Rob — SweetSpot
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