Found on Google.
Found on YouTube.

Honest answer: meaningful organic traffic growth typically takes 4–8 months, with the steepest curve usually appearing between months 6 and 12. Technical fixes can move the needle within weeks; new content takes 6–14 weeks to find its position. We track leading indicators (crawl health, keyword positions, indexed pages, YouTube impressions) from week one so you see momentum long before lagging indicators (traffic, conversions) catch up.

Because buyer queries overlap. Someone researching a complex product searches Google AND YouTube — often for the same question. Treating them as one organic strategy means a single keyword and topic map informs both your articles and your videos, and your YouTube videos start appearing in Google's video rich results too. One investment, two channels, three surfaces (Google, YouTube, AI Overviews).

Yes — fundamentally. View-chasing optimises for the algorithm's recommendation feed: shock-value thumbnails, sensational titles, hooks engineered for retention. Video SEO optimises for search intent: titles match what people type into the search bar, thumbnails communicate the answer clearly, chapters help YouTube and Google understand structure. The metrics are different too — we measure rankings and CTR from search, not subscribers and average views.

SEO matters more than ever. Google's AI Overviews cite pages that already rank in positions 1–5 about 78% of the time. ChatGPT and Perplexity disproportionately surface pages with strong technical SEO, clear E-E-A-T signals and structured data. Building for SEO today is building for AI citation tomorrow — they share the same foundation: authority, structure and trust signals.

Technical SEO is invisible when it's working and catastrophic when it isn't. In most audits we inherit, 20–30% of a site's pages have indexing issues that prevent them from ranking at all — regardless of content quality. Core Web Vitals are confirmed ranking signals. We fix the technical foundation first because content cannot rank what Google cannot crawl, understand or render quickly.

Both, depending on what you need. We always own the SEO strategy: keyword mapping, topic clusters, content briefs, video title and metadata strategy. We can produce SEO-optimised articles in-house or write detailed briefs for your writers. For video, we typically brief your existing production team or YouTube editor — we own the strategy, titles, thumbnails, descriptions, chapters and tags; you own the camera.

SEO is a 12-month minimum commitment to do properly — anything shorter is unlikely to clear the runway. Programmes typically run from €3,500/month for focused single-channel SEO up to €8,000+/month for full (v-) SEO programmes with active content production, YouTube optimisation and digital PR. We're transparent about where the budget goes each month: hours on technical, content, video and reporting are itemised.

We use AI heavily in execution — keyword clustering at scale, content brief generation, competitive gap analysis, video metadata variants, transcript editing, schema markup generation. We don't use AI to write final content unedited: Google's helpful-content systems reliably detect low-effort AI output, and AI Overviews citations require genuine expertise and trust signals AI alone cannot fabricate. AI accelerates the work; human judgment directs it.