About SweetSpot
Your domain expertise. Our strategy & execution. AI that drives insights and scale.
SweetSpot Performance Marketing is a small, senior team based in Eindhoven. We work with organisations where the audience is specialist, the proposition is complex and a generic campaign simply won't cut it — from advanced medical technology and life sciences to high-tech industrial solutions and professional services.
We don't define your strategy for you. We translate what you know about your market into campaigns we build, optimise and grow — powered by AI that handles the heavy lifting and freed-up human thinking that actually moves the needle.
What we believe
Four principles. No exceptions.
Plain-spoken
We translate complexity into decisions you can defend. No slide-ware, no jargon-layered reporting. You always know what's running, what it's costing and what it's returning — in plain language.
Hybrid by design
Senior marketers augmented by AI — never replaced by it. AI handles the repetitive, the analytical and the around-the-clock. Humans handle the strategic, the creative and the decisions that shape your brand's position in the market.
Pipeline over vanity
We optimise against the metrics that connect to revenue: cost per qualified lead, pipeline contribution, customer acquisition cost. Open rates and impression counts are symptoms, not outcomes.
Long-term compounding
Most of our clients stay 24+ months. That's not because we lock them in — it's because the best results in performance marketing compound over time, and short engagements rarely capture that curve.
The humans
Real people. Powered by AI.
A small, hands-on team — not defined by headcount or hierarchy, but by accountability. We're the people who own the strategy, make the calls and talk to you directly. We're also the people with an AI infrastructure behind us that lets a team this size produce output a much larger one couldn't match. That's the model: real human judgment, running at a pace most teams can't sustain manually.
Rob
Founder & Strategy
Rob founded SweetSpot after a decade running performance marketing for companies in complex B2B and technical markets. He sets strategic direction, owns client relationships and translates business objectives into measurable campaign architecture. When a campaign isn't performing, Rob is the one who asks the uncomfortable questions first.
Tim
Campaign Manager & AI Architect
Tim runs paid media across Google, Meta and LinkedIn — and designs the AI workflows that let a small team operate at a scale most larger agencies can't match. If there's a smarter way to build something, test something or automate something, Tim has probably already tried it.
Daan
AI Content Creator
Daan turns briefs into scroll-stopping creative. He combines copywriting, visual direction and video with AI tooling to produce assets at agency-grade quality without agency-grade timelines. Fast, opinionated and allergic to generic.
// always-on agents
The team that never sleeps.
Every human is supported by a dedicated AI agent — always-on, monitoring and surfacing opportunities. Every output is reviewed by a human owner.
Dave
Google Ads AI Agent
Monitors Search and Performance Max campaigns 24/7. Surfaces bid anomalies, negative keyword opportunities and budget pacing alerts before they become problems. Dave doesn't have opinions about strategy — but he catches things humans miss at 11pm on a Sunday.
GPT-5 · Google Ads API
Supervised by Tim
Anna
Meta Ads AI Agent
Analyses creative fatigue across Facebook and Instagram, predicts winning variants based on early performance signals and drafts new ad copy based on top performers. Anna generates the options; Tim decides which ones go live.
Gemini 2.5 Pro · Meta API
Supervised by Tim
Liv
LinkedIn Ads AI Agent
Scores leads in real time, enriches firmographic data and routes high-intent prospects into CRM with full context. Liv connects the dots between ad engagement and pipeline — so no qualified lead falls through the gap between marketing and sales.
GPT-5 · LinkedIn API · Make
Supervised by Rob
Sam
SEO & Content AI Agent
Tracks rankings, identifies content gaps and drafts briefs for new pages — including Video SEO and AI Overview optimisation. Sam does the research at a scale no human could sustain; Daan decides what's worth building.
Gemini 2.5 Pro · Semrush
Supervised by Daan
How we work
Embedded, not external.
We act as an extension of your marketing team — inside your tools, your data, your weekly rhythm. No account managers relaying messages between you and the people doing the work. No monthly check-ins as a substitute for actual transparency. Just senior people with direct access, building things that compound.
Every engagement starts with a four-week Sweetspot Scan: a deep audit of your market, channels, competitors and current performance — ending in a 12-month plan with clear KPIs, budget bands and a prioritised roadmap. From there, we either run the programme for you or alongside your internal team. The model is flexible. The accountability isn't.
We run it
Fully managed — strategy, execution, reporting and iteration.
We run it with you
Co-pilot model — we own the strategic layer and AI infrastructure; your team owns execution.
Ready to find your sweetspot?
Tell us about your market, your team and where you're stuck. We'll come back with a sharp first read — and a clear next step.
Talk to us