Search in AI is about providing the relevant answers.

Traditional SEO optimises your content to rank in Google's list of blue links — based on signals like backlinks, page speed and keyword relevance. GEO (Generative Engine Optimization) optimises your content to be cited inside AI-generated answers — in ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. The technical foundation overlaps: solid technical SEO and strong E-E-A-T signals help both. But GEO requires additional work around semantic content structure, conversational query intent and writing in a style that AI engines recognise as citable and authoritative.

The first improvements in AI citations typically become visible within 4 to 8 weeks after implementation — faster for technical fixes, longer for authority-building. AI engines crawl and update their understanding of sources regularly, but the cadence varies by platform. Structural authority — the kind that produces consistent, broad citation share — is a 3 to 6 month process. The earlier you start, the deeper the compounding effect.

Yes. A strong classical SEO position helps — Google's crawlers and AI engines share infrastructure — but it doesn't guarantee AI citations. AI engines select sources based on different criteria: the tone and structure of your content, the clarity of your expertise signals, the verifiability of your claims. Many brands that rank on page one in Google are virtually invisible in AI-generated answers. GEO closes that gap.

Yes. We use monitoring tools that regularly run relevant queries across the major AI engines and track whether — and how — your brand appears in the answers. You receive monthly reports covering citation rate, sentiment, share of AI answers versus competitors and changes over time. This is a fast-maturing measurement category, and the methodologies are improving rapidly.

GEO delivers the strongest ROI for businesses where potential customers ask questions before they buy: professional services (law, accounting, consulting, recruitment), SaaS, healthcare, finance, education, B2B companies with complex propositions and e-commerce brands in competitive categories. In short: any business where customers use AI to research before they contact you.

In most cases: structured data additions (Schema.org markup for FAQ, organisation, author and service entities), improvements to content hierarchy and semantic structure, creation or enhancement of author and about pages, and in some cases content rewrites for key service or category pages. We deliver a clear implementation spec that your developer can act on within days — or we handle it ourselves.

Yes — and it's often the ideal setup. GEO is additive to classical SEO, not a replacement. We operate as the GEO layer on top of your existing strategy and work with your current partners to ensure alignment. In our onboarding call we map the existing landscape and agree on a clear division of scope.

We run a structured set of industry-relevant queries across ChatGPT, Perplexity, Google AI Overviews and Gemini — covering the questions your potential customers actually ask. We record whether your brand is cited, how it's described, what sentiment is expressed and which competitors appear alongside you. This gives you a factual baseline and a monthly view of progress.