LinkedIn Ads. Reach the people who decide.

No. LinkedIn works for any business where the buying decision is made by a professional with a definable job title — that includes scale-ups selling to mid-market, SaaS targeting departments, agencies, consultancies, recruitment, education, B2B services and B2B e-commerce. CPCs are higher than other paid social channels, but the precision of the targeting and the quality of the lead make it pay back when the ICP is well-defined.

By using the higher CPC as a filter, not a problem. Sharp targeting, qualifying questions inside Lead Gen Forms, and creative that explicitly speaks to a single audience segment all reduce wasted impressions. The goal isn't the cheapest click — it's the lowest cost per qualified lead, and that's usually achieved by tightening the audience and improving the creative, not by chasing lower CPCs.

For most B2B clients we start with Sponsored Content (Single Image or Carousel) paired with Lead Gen Forms. That combination gives the highest-quality lead volume in the shortest time, and the data it produces makes everything that follows — Message Ads, Conversation Ads, Dynamic retargeting — substantially sharper. Video and Document Ads come in once we know what messaging actually resonates.

We upload your target account list (typically 200–2,000 companies), LinkedIn matches them to its company database, and we then layer job title or function filters on top to reach only the buying group within those accounts. The result is a campaign that ignores everyone outside your ICP — no waste, no irrelevant impressions. Combined with Message Ads or Sponsored Content tailored to those accounts, ABM on LinkedIn is one of the most efficient B2B plays available.

We typically work with monthly LinkedIn spend from €5,000 upward. Below that, audience sizes become too small to generate meaningful signal, and creative testing isn't statistically reliable. Above €15,000/month is where the full ad format mix (Sponsored Content + Lead Gen + Message Ads + retargeting) starts to compound — and where pipeline attribution becomes really actionable.

Yes. LinkedIn campaigns succeed or fail on creative quality, and the first two lines of copy decide everything. We write hook-first copy, brief or produce visuals and video, and test variants systematically. For video and high-end design we either produce in-house or brief your production partner with a clear creative spec.

Lead Gen Forms connect natively to HubSpot, Salesforce, Pipedrive and most major CRMs — and via Zapier to almost anything else. We configure the integration up front so leads land in the right pipeline with the right source tags and any custom fields you need. Reporting then connects LinkedIn spend to opportunity value, not just lead count.

We use AI in execution, not in strategy. Concretely: generating 10–15 ad copy variants per campaign for testing, analysing engagement patterns across audience segments, spotting CPL anomalies faster, and modelling budget scenarios. Targeting, positioning, creative direction and budget allocation stay decisions you and we make together — AI accelerates the work, it doesn't direct it.